Sunny getaways
When it comes to beach days, poolside hangs, and vacation photo dumps, one summer essential is a total must: a colorful towel that’s as cute as it is practical.
Say hello to Su — our soft, compact beach towel designed to brighten your sun-soaked adventures. With its eye-catching pattern and packable size, it’s the kind of accessory you’ll want to carry all summer long. That’s why we’d love to gift it to a few of our favorite creators.
In return? Show us how you soak up the sun — whether it’s a reel from the beach, a holiday fit check, or your dreamiest vacation setup, we’d love to see Su in action, paired with your unique discount code.
Sounds like your vibe? Read more and sign up below.
How It Works
Join the campaign
Sign up for the campaign by accepting the presented terms of cooperation.
Receive your products
Choose from the selection of products and await your gift.
Publish content
Create and share content to your audience and promote your discount code.
Share results
Send the created content to our team and report on the insights.
Terms & Conditions
Read carefully through the terms of the cooperation before joining the campaign.
Content type and quantity
Share the following content featuring yourself and your beach towel:
- Minimum 1 reel following one of the briefs.
- Reminder: 1-3 stories. (posted before the end of the campaign: between 18 and 20 of July).
- Tag @nooma_design and add #SunnyGetawaysWithNooma
- If posting stories add direct link to the website: link
- Keep the contents in your main feed for at least 30 days.
- Remember to keep the featured product centered in the frame, as shown in the examples below.
Key dates
- We’ll send the package after 07/07/2025
- Share the contents between 11/07/2025 and 20/07/2025
Discount code
Every post/reel/stories must contain your unique 10% discount code. We'll send it to you right before the campaign starts. The code will be valid for 14 days and applies for all noo.ma products.
Share materials with noo.ma
After posting all the content, send all video and/or photo materials to bartek@noo.ma
Brief 1: Get ready with me for a day on the beach
- classic GRWM video with emphasis put on the product
- applying sunscreen, trying different sunnies on, picking a holiday read etc.
- storytelling and the voiceover encouraged
- make sure that the product is well exposed within the reel
Brief 2: My beach bag essentials
- showcasing different beach bag essentials with emphasis put on the product
- putting them in the bag one by one
- POV format encouraged
- storytelling and the voiceover encouraged
- make sure that the product is well exposed within the reel
Brief 3: A day on the beach
- A mix of frames from a sunny beach day
- make sure that the product is well exposed within the reel, e.g. moment of spreading the towel on the sun, sunbathing, seashells scattered on the material, etc.
- Product screenshot encouraged
Brief 4: Unbox my cool summer accessory with me
- visible packaging at the beginning
- showing the moment of excited unpacking
- make sure that the product is well exposed within the reel
Bunch of inspirations
Feel free to get inspired with the moodboard below.
Choose your product
Pick a product from the collection below.
Fill out the shipping form
Fill out your details, required for shipping.
Join the campaign
Verify the details below and submit your application.
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